https://www.abc.net.au/news/2019-04-26/ ... PVnx-6iIVwThe Melbourne cafe that suggested an 18 per cent surcharge for male customers in an effort to address the gender pay gap is closing.
Handsome Her gained plenty of online notoriety in 2017 when it stipulated in its house rules that men would be charged an 18 per cent premium "to reflect the gender pay gap [2016] which is donated to a women's service".
Photos of the sign were shared on social media, where the cafe's business concept was vigorously debated.
The surcharge was optional and only applied during one in every four weeks.
Two years on, the cafe's owners have announced they will cease trading on April 28.
In a comment on Facebook, the administrators of the cafe's page said the reaction to the man tax "showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy".
The owners insisted the cafe is not closing because it has not made enough money, or because of "male tears or misogynistic vitriol from men's rights activists".
This is current day feminism for you. Charge men 18% more than women then blame men when they can't keep their doors open