One will be the "Classic American Pilsner" a preprohibition beer rescued from oblivion by a good homebrewer in the states--Classic American Cream Ale will follow later when it warms up a tad.
Now also want to design a clean, elegant English Ale, the smallest and palest first of a series of three so customers can pitch a liquid yeast into for best results and repitch the yeast cake from that in to a somewhat bigger & darker beer and then repitch again, probably a Porter.
So, put straw out in the street (only cynic would get that I think

Hmmmmmmm what do I have, ohhh lots of Maris Otter and just got the NZ Goldings cones, man don't need much more! So, lots Maris Otter lovely malty. OK, let us add 100g or so melanoidin malt, really underscore the juicy malty malty from the ohhh! Cool! Thos Fawcett & Sons MO! This shit is floor malted, man it doesn't get much better than that.
Like a bit of something to soften the beer slightly and make it just very slightly grainy, hmmm so flaked barley, 100-150g. Now 25g Carafa Special grain for nuttiness and to not really darken but deepen the color, I take no joy in beer light colored like maidens piss. 25g + 150g flaked barley + 100g melanoidin so 3.275Kg lovely Maris Otter pale malt all the way from England.
Don't want to oversparge, rich rich the last runnings must be--a note to those with proper little mash tuns, stop sparging with gravity of 1030--rich malty malty not like commercial 'beer' squeezing every last bit out the grains.
Now, will do figures later, but this will be a Mild, OG say 1050, so BU about 30. Using the kiwi goldings cones--cones least processed most flavor! Cones also act as a filter making the wort passing through on way out the kettle brighter ('bright'=brewerspeak for clear) So 60 min, 30 min, 15 min. Hmmmmm Styrian Goldings (actually a Fuggles grown in Slowenia: no native male hops in the former part of Yugoslavia, so these are seedless=more flavor for a given weight and the location and soil really make these Styrian Goldings finer than the Fuggles from Kent. So add 5g St Goldings at 30 & 15 minutes, adding a minor countertheme to the Major theme of the Goldings if I can mangle a musical metaphor.
Nice high mash temp, chewy chewy malt, thick mash, 2.5L/Kg grain v the usual 3L/Kg, hell let them use 2L/Kg if they want.
Dryhop with 15g of the whole goldings in the conditioning vessel. Not too much priming sugar, "flat and warm" as the saying goes tho that is wrong as wrong can be
Now imagine the end result, peasants. A glass of golden beer, thick creamy head that hangs around. Pick up the glass and bring it to your nose and mouth, gently inhale, smell of malt spruce smell of hops, try to see if can pick Fuggle from Goldings. Now sip, roll around in the mouth, hmmmm creamy mouthfeel, deliriously pleasant malty-toffee flavor, prickle of hops upon swallowing, tastes hang about in your mouth after swallowing but not for long because you are heedlessly quaffing this fine beer before slamming the glass down, wiping the foam moustache off your top lip and just wallowing in the total experience. You realise you have grown wood.
That is what beer can be, that is what I want my customers to experience, that is what this Pack will give. All you have to do is spend however many hours it takes to craft this beer to the utmost of your ability. So, what is stopping you?
Prost!

Muwahahahaha oh man!
LOW_IQ copied the above and pasted it in the Sheep Pen, but sort of made it like a a frothy penis instead of a pint. Yup, skippy was right: LOW_IQ IS gay! heheheheheh