What is a man? A response to Gillette

[Serial Brain 9]

wow.-----------------

excuse me if I get a little bit emotional after the recent years of attacks by feminism toxicity and leftwing lunatics

[youtube]http://www.youtube.com/watch?v=x_HL0wiK4Zc&t=8s[/youtube]

I made the ad completely alone. The voice in the video is mine and the editing is my own. I was told by most people around me and in my company that making this video was a terrible idea and could not only hurt my brand but me personally as the CEO. I used my personal funds on the video because I was worried about the backlash.

The main feedback was, “This will draw attention away from women’s issues,” “The political climate right now won’t support a film like this,” “Ask yourself why no other company is doing it,” etc.

I considered releasing it anonymously but after some thought, I realized an individual releasing the message wasn’t going to have the same impact as a company doing it. I decided to risk it and post the video. I think what put me over the top is a quote I heard that says all actions come out of either love or fear. Releasing it anonymously felt like fear. Putting my company on the line for a message I believe in felt like love. I went with love.

I created the video for a few reasons. Firstly, I believe the statistics in the video are widely ignored or dismissed. I have tried to bring light to them myself in the past and had a difficult time having them acknowledged as an issue.

The Gillette ad rubbed me the wrong way. I, like the overwhelming majority of men, am absolutely disgusted by sexual assault, rape, bullying, so why throw it in my face as if my “gender” as a whole is toxic? Using terms like “toxic masculinity” is using too broad a stroke to address specific issues — issues which I agree very much need to be addressed, especially after all the crazy stuff we’ve seen in Hollywood. I am not against Gillette trying to start a conversation about assault, but I do have an issue with how they went about it.

Masculinity can be a beautiful thing, just like femininity. We need to start celebrating each other, not tearing each other down. I also feel that suffering needs to stop being a competition. It shouldn’t be “women vs men.” There are areas where men have it terrible in society. It’s OK to look at those areas and acknowledge it, while also understanding that women have it terrible in other aspects of society. Neither one has to dismiss the other.

We are so polarized. It’s all about “taking sides.” I am guilty of it myself because it’s all we are fed all day long, but I don’t want to be a part of that anymore. None of us, no gender or race, has exclusivity on being terrible or wonderful. Individuality is the measure of a person, not the “identity” or “category” to which you belong.

I can’t blame Gillette for their ad because that message is the norm. It has become pervasive. I can even understand how they believed full well this ad was a great idea and would drive tons of sales. Maybe it will in the end with all the attention it received. We have become so obsessed with defining each other based on these factors that we no longer even communicate properly.

My belief is that if you want to “make men better,” as Gillette claims it wants to do, then the best way to do that is to show the best of us, not the worst. When I see a man risking his life running into a burning building, it makes me want to be better. When I see a father who will stand by his kids no matter what, it makes me want to be better. When I see a soldier putting everything on the line to preserve my freedom, I want to be better. That’s what a man is to me and they represent a far greater majority of men than what Gillette portrayed a man to be.

I don’t feel I want to be better when an ad starts off with “toxic masculinity” or a bunch of boys bullying each other and portraying men as caricatures of sexual deviants. I simply close off. Call me triggered, say I “missed the point” but it was my visceral response to seeing it.

[Serial Brain 9]

Proctor & Gamble - Who are they ?

Don’t know the name? I bet you know their products. - P & G acquired Gillette in 2005

Procter and Gamble are the owners of dozens of companies including Herbal Essences, Secret Deodorant, Dawn dish soap, Always & Tampax feminine hygiene products, Aussie, Pantene, Head & Shoulders, Crest toothpaste, Bounce, Cascade, Febreeze, Downy, Cheer, Tide, and a bunch more. (To see the full list go to http://us.pg.com/our-brands).

P&G operates in 70 countries and receives a little over 40% of their revenue from the U.S. and Canada. In 2016 they spent $7.2 billion on advertising. Their net revenue has been decreasing in the years 2012-2016 while their net income has increased. They have recently been selling factories (many in the U.S.) decreasing their footprint, increasing efficiency, and also cutting over 24,000 jobs.

P&G has a rather rough and rocky ethic structure. Violations of human rights and dignity begins with their palm oil. Palm oil is sold and used in many P&G products and is grown and harvested in Malaysia by Felda Global Ventures. Sadly, Felda is known to use slavery and has enormous amount of complaints on the mistreatment of all workers. P&G is aware of these human right violations but still chooses to buy from Felda, in order that they can get cheap palm oil.

Next, they have also been found guilty of rapid deforestation in the Sumatra forest which has led the Sumatra Tiger and Orangutan heading toward the brink of extinction. Again, when P&G was made aware of this no changes were made.

P&G has also been involved in anti-union lobbying, trademark bullying, fake advertisement photos, inhumane animal testing, and pricing their products at higher than competitive prices based on the premise that their products were higher quality whether or not they were. So why haven’t you heard of all of this? Well, P&G has any easy time cover up the news stories and press with their $7.2 billion advertising budget.

The bigger the company doesn’t strictly equate to more corruption but it does put a much heavier responsibility on these companies. P&G has the power and ability to transform lives and to act in just ways. But profit is their priority, so exploitation is rampant. Of course, in this situation it is even scarier because they have the power of their dollar to hide the bad media. Fortunately, as consumers we also have the power of our dollar and can choose to use it elsewhere.

https://nowtrendingsite.wordpress.com/2 ... ard-of-it/

[Gordon]

The ad should have used an example of a crazed cabbie pining a kid against a tree.

Is this the best a cabbie can be?

[Black Orchid]

Procter and Gamble's Google reviews aren't nice lol.

Absolute horrible CEO running this joint, A PR person stated in a meeting that they will never promote white men in their adverts and it shows. Their latest add is completely disgusting - you make razors - do that. How dare you accuse my husband and son and father of these terrible things that women do just as well, the ONLY way this ad exists is propaganda. What you did was create a wave of anger cos MOST people are not like this.. and there will be retaliation adds targeting toxic women now.. mark my words... real equality isnt something the stupid women at Gillette and P$G actually know. BOYCOTTED FOREVER - internet never ever forgets.

Never, ever buy one of their products again. Their ridiculous attack on men via their Gillette brand was preposterous. We have had enough fake virtue signalling from corporations. Gillette blades and shavers are second rate in any event.

Shame on you P&G, for representing Gillette. I have never written a review on anything before but I feel strongly about Gillette. That company has lost me after many decades. Putting my money up front; I am returning two Gillette Sensor handles, one unopened pack of blades and a full plastic container of blades. Sending to your office at Macquarie Park

It is time to boycott Gillette and all Procter and Gamble products. Google 'A Voice For Men' if you want to understand the reason.