17 July 2012
- Rising utility bills is the biggest concern for consumers
- Two-thirds of Australians are changing spending habits to save on living expenses
- One-fifth of consumers have no spare cash after living expenses are paid
Sydney, AUSTRALIA (July 17, 2012) – Australian consumer sentiment and purchasing intentions remain low as fears about living expenses continue to plague consumers, according to the latest figures from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Rising utility bills were cited as the most or second-most pressing concern by two-fifths (40 percent) of Australians – a figure that has been increasing throughout 2012. The second biggest concern was job security at 14 percent, closely followed by the economy at 10 percent.
Chris Percy, managing director, Nielsen Pacific, said: “Consumers are preoccupied with factors such as deteriorating economic conditions overseas and the increasing cost of living. Continuing frustration over the banks not passing on interest rate cuts in full and ever-increasing utility costs is doing nothing to bolster sentiment.”
“Australians are being hit hard by the increasing cost of living, and a lack of confidence in the marketplace will only serve to further impact discretionary spending as people opt to keep their wallets firmly in their pockets,” added Percy.
Nielsen also found that almost half (47 percent) of Australians are putting a portion of their spare cash into savings and 30 percent allocate surplus funds to pay off debts including credit cards. However, nearly one in five Australians (19 percent) now claim to have no spare cash after living expenses are paid.
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In September 2008, household net savings sat at just over 2 percent in Australia. One year later in September 2009, they peaked at 10 percent, a level not seen in 22 years. While such a savings rate is admirable, a rapid change potentially means a lot less disposable income being spend on products and services underpinning employment. This is likely to see a significant contraction in retail sales and an increase in unemployment.
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